✦India's 1stOnline AI University✦NAACAccredited✦19,200+Students✦135+Programmes✦1,350+Faculty Members✦63-AcreCampus✦Industry-FocusedCurriculum✦300+Hiring Partners✦ResearchInnovation Hub✦StartupEntrepreneurship Cell✦AI-PoweredLearning Platform✦Admissions OpenFor The July 2026 Batch✦Pay Your FeeGet Instant Portal Access✦ScholarshipsUp To 100% On Tuition✦Rolling AdmissionsApply Early For Widest Seat Choice✦India's 1stOnline AI University✦NAACAccredited✦19,200+Students✦135+Programmes✦1,350+Faculty Members✦63-AcreCampus✦Industry-FocusedCurriculum✦300+Hiring Partners✦ResearchInnovation Hub✦StartupEntrepreneurship Cell✦AI-PoweredLearning Platform✦Admissions OpenFor The July 2026 Batch✦Pay Your FeeGet Instant Portal Access✦ScholarshipsUp To 100% On Tuition✦Rolling AdmissionsApply Early For Widest Seat Choice
Sharda University
    Now Enrolling 2026–27

    BBA at
    Sharda University

    A future-ready BBA program with AI-powered specializations in Marketing & Digital Commerce, Finance & Technology, HR & People Analytics and AI in Business. Build the business leaders of tomorrow with cutting-edge tech integration.

    3 Years · 6 SemestersNAAC A+ AccreditedGreater Noida Campus
    Duration
    3 Years
    Semesters
    6
    Eligibility
    Class 12
    Intake
    July/Aug
    Mode
    Full-Time
    Campus
    Gr. Noida

    Program Overview

    Lead the Business.
    Shape the Future.

    AI-powered business curriculum from Day 1
    8 cutting-edge specializations to choose from
    Industry mentorship and internships
    Global business exposure and study tours
    Entrepreneurship development programs
    Placement assistance with top MNCs
    NIRF #87 · THE World 601–800 · QS South Asia #195 ranked university
    34,000+ alumni · 95+ nationalities · 330+ global MOUs · 7,818 scholarships
    BBA students in business discussion

    Program Snapshot

    Business education meets technology - preparing leaders for the digital economy.

    Your Credential

    An industry-recognised BBA degree awaits you.

    A degree from Sharda Online is recognised globally, and is equivalent to an on-campus program from Sharda University — the same certificate, the same grade card, the same UGC-entitled recognition.

    UGC-entitled degreeNAAC A+ accredited
    Sample Sharda University grade card
    Sample Sharda University degree certificate

    Curriculum

    BBA 6-Semester Curriculum

    Select a specialisation to view its tailored semester-by-semester curriculum.

    1

    Year 1 · Business Foundations & Core Skills

    Sem 1 & Sem 2 · 3 projects

    Semester 1
    18 Cr
    • Principles of Management & Organizational Behavior4
    • Environmental Studies, Business Ethics & CSR2
    • Business Mathematics & Quantitative Reasoning4
    • Marketing Management Fundamentals3
    • AI for Business: Tools, Applications & Strategy3
    • Digital Workplace, Spreadsheets & AI Literacy2
    Semester 2
    20 Cr
    • Marketing Management in the Digital Era4
    • Financial Accounting4
    • Data Analytics with AI3
    • Business Statistics3
    • Business Communication4
    • NPTEL/SWAYAM MOOC/ Any MOOC2

    Year 1 Outcomes

    Portfolio Ready
    Small Business Financial Health Tracker
    P1

    Small Business Financial Health Tracker

    MS Excel · Pivot Tables · Conditional Formatting · IF/VLOOKUP · Charts

    Consumer Behaviour Field Research Report
    P2

    Consumer Behaviour Field Research Report

    Google Forms / SurveyMonkey · MS Excel or SPSS · PowerPoint

    Business Performance Benchmarking Dashboard
    P3

    Business Performance Benchmarking Dashboard

    Power BI (or Tableau Public) · MS Excel · Public Annual Reports

    Core Business
    Finance & Accounting
    Marketing & Sales
    Human Resources
    Analytics & Tech
    Strategy & Operations
    Healthcare & Hospital
    Other
    2

    Year 2 · Business Law, Research & International Business

    Sem 3 & Sem 4 · 3 projects

    Semester 3
    19 Cr
    • Microeconomics4
    • Business Research Methods4
    • Management Accounting4
    • Business Law & Corporate Governance3
    • Financial Management4
    Semester 4
    18 Cr
    • Human Resource Management Fundamentals4
    • Entrepreneurship, Innovation & Startup Ecosystem4
    • Corporate Finance4
    • Operations Management4
    • NPTEL/SWAYAM MOOC/ Any MOOC2

    Year 2 Outcomes

    Portfolio Ready
    Integrated Business Plan for a Startup
    P1

    Integrated Business Plan for a Startup

    MS Excel (financial projections) · PowerPoint (pitch deck) · Canva (branding)

    International Market Entry Strategy Report
    P2

    International Market Entry Strategy Report

    MS Word/PowerPoint · World Bank / Trade Map data · Excel (financial model)

    Business Research & Analytics Mini-Capstone
    P3

    Business Research & Analytics Mini-Capstone

    SPSS / Excel Data Analysis Toolpak · Google Forms · PowerPoint

    Core Business
    Finance & Accounting
    Marketing & Sales
    Human Resources
    Analytics & Tech
    Strategy & Operations
    Healthcare & Hospital
    Other
    3

    Year 3 · Specialisation Capstone & Industry Projects

    Sem 5 & Sem 6 · 3 projects

    Semester 5
    Internship22 Cr
    • Macroeconomics & Business Environment4
    • International Business4
    • Supply Chain Management4
    • Strategic Management4
    • NPTEL/SWAYAM MOOC3
    • Implementing AI in Business (Sem 5 elective)3
    Semester 6
    22 Cr
    • Integrated Business Simulation2
    • Research Based Learning6
    • Career Readiness, Aptitude & Interview Preparation (Lab)2
    • AI for Corporate Readiness4
    • Generative & Agentic AI4
    • AI Product Exploration & Innovation4

    Year 3 Outcomes

    Portfolio Ready
    Product Requirements Document for a Mobile App
    P1

    Product Requirements Document for a Mobile App

    Figma (wireframes) · Notion / Confluence (PRD) · Trello / Jira (roadmap)

    Go-To-Market Strategy for a SaaS Product
    P2

    Go-To-Market Strategy for a SaaS Product

    PowerPoint / Canva (strategy deck) · Excel (pricing model & revenue forecast)

    Product Analytics Funnel Audit & Optimisation Plan
    P3

    Product Analytics Funnel Audit & Optimisation Plan

    Google Analytics (demo account) · Excel (funnel charts) · PowerPoint

    Core Business
    Finance & Accounting
    Marketing & Sales
    Human Resources
    Analytics & Tech
    Strategy & Operations
    Healthcare & Hospital
    Other

    Fees & Scholarships

    Transparent Fee Structure

    Everything you'll pay for the 3-year BBA program: tuition plus one-time registration and annual examination charges. No hidden costs.

    Domestic Students

    Indian Nationals

    Total Program Fee

    ₹1,35,000

    Per Semester

    ₹22,500

    Per Year

    ₹45,000

    No Cost EMI available on education loans availed by domestic students

    International Students

    Foreign Nationals

    Total Program Fee

    $2,100

    Per Semester

    $350

    Per Year

    $700

    Registration & Exam Fees

    One-time & annual charges

    Domestic

    · Indian Nationals

    Registration₹ 500
    Exam / Year₹ 3,500

    SAARC

    · SAARC Countries

    Registration₹ 1,000
    Exam / Year₹ 5,000

    International

    · Other Countries

    Registration$ 10
    Exam / Year$ 60

    Also Offered

    Campus Immersion Fees

    Same the 3-year BBA program, taught online through the week with scheduled visits to the Greater Noida campus. Domestic students only.

    Per Semester

    ₹55,000

    Per Year

    ₹1,10,000

    Total

    ₹3,30,000

    Explore

    Curriculum and fees last reviewed:

    Syllabus FAQs

    Questions about the BBA curriculum

    Semesters 1 to 4 are common to every track and carry 18, 20, 19 and 18 credits. Specialisation courses run through Semester 5 (22 credits) and Semester 6 (22 credits) - 119 credits in total.

    Learn with your A.I. Companions

    One platform. Every learning surface.

    Web, mobile, lab and tutor - wired into a single learner profile. Pick any panel below to see what each part of the ecosystem does for you.

    Students access study material, digitised lectures and every learning resource through our web platform - flexible, adaptive and available on any device, anytime, anywhere.
    Specialisation-aligned virtual labs. Run a Bloomberg-style market simulation, build a Power BI dashboard, walk through a Harvard case, model a startup P&L - all from the browser.
    A live progress board for every student. Concept mastery, assignment scores, lab time, mentor feedback and placement readiness - one view, refreshed in real time.
    Your AI companion for mock interviews and career coaching. Powered by a custom GPT-5.5 model fine-tuned on 1000+ placement interviews and mentor interactions.
    Auto-generated MCQs, ATS-graded resumes and AI-reviewed case studies, business plans and pitch decks. Faster than a TA - and consistent across every cohort.
    SHARDAUNIVERSITY
    ONLINE✳AI
    |BBA · Sem 2›Marketing Management›1.3 The Marketing Mix
    🔍Search⌘K3
    V
    Lesson 1.3 · The 4 Ps & the Marketing Mix
    Prof. Neha Kapoor·23 min·Updated 2d ago
    ⤓ NotesMark complete
    ● ● ●marketing-mix · 4 Ps
    Marketing Mix · 4 Ps
    ProductPrice ◂ focusPlacePromotion
    Skimming: launch high → lower over time
    ▶
    14:23
    23:45
    ⌘ 1.0×⊡
    AI NotesTranscriptQ&A · 47Resources
    Auto-summarised by AI · 4 key points
    • 1.The marketing mix is the 4 Ps: Product, Price, Place and Promotion.
    • 2.Price skimming launches high then lowers; penetration launches low for share.
    • 3.Every P must reinforce the same positioning and target segment.
    • 4.Digital channels let you test and adjust the mix in real time.
    9:41📶 100%
    ‹Marketing Management
    67%
    // marketing mix
    4 Ps
    Product · Price
    Place · Promotion
    ▶
    14:23
    1.3 The Marketing Mix
    Prof. Neha Kapoor·23 min
    AI NotesTranscriptQ&A
    AI · 4 key points
    • • The 4 Ps: Product, Price, Place, Promotion
    • • Skimming = high→low; penetration = low
    • • Every P must match the same positioning
    Mark complete · Next lesson →
    Mobile Learning Experience

    Learn Anywhere with Mobile App

    Your complete BBA learning companion with powerful features designed to make your Sharda education accessible on any device.

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    Padma

    AI Interviewer
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    Resume Builder
    Build and manage your resumes

    Classroom

    Learn Now
    Access your assigned courses instantly
    TimeTable
    View and manage time table
    Home
    Practice
    Learn

    In-App Coding

    Practice coding with language-specific keyboard on any device

    Progress Reports

    Track your growth with personalized semester reports

    Flash Card Quiz

    Engage with fun quizzes for better focus and learning

    Digital Blogs

    Explore curated content to simplify complex concepts

    AI Interviewer

    Take mock interviews with AI for placement preparation

    Resume Builder

    Build and save professional resumes for campus placements

    Class Chat

    Connect and collaborate with your BBA classmates

    Attendance

    View timetable and track attendance for all subjects

    What You'll Master

    Technologies & Skills You'll Build

    Finance & Accounting

    Finance & Accounting

    Financial Accounting
    SAP
    Marketing & Sales

    Marketing & Sales

    Google Analytics
    SEO/SEM
    Social Media
    HubSpot
    Analytics & Data

    Analytics & Data

    SQL
    Python for Business
    R Analytics
    Market Research
    Management Tools

    Management Tools

    Project Management
    Jira
    Zoho CRM

    Why Sharda BBA

    Four Things That Set Us Apart

    Specialisations

    Specialisations

    8 Specialisations
    3 Sub-Tracks Each

    Choose your specialization - AI in Business, Business Analytics, Marketing & Digital Commerce, Finance & Technology, HR & People Analytics, Operations & Digital Logistics, Healthcare & Hospital Administration or International Business. A BBA genuinely custom-built for your career.

    Curriculum

    Curriculum

    Case-Study
    First Curriculum

    By Year 3, your portfolio is your transcript - live cases, pitch decks and business plans.

    Labs

    Labs

    Bloomberg-Style
    Finance Labs

    Outcomes

    Outcomes

    88%+
    Placement

    Life at Sharda

    Campus Immersion

    Experience the perfect blend of traditional and digital learning environments.

    Events & B-Fests

    Student Life

    Events & B-Fests

    Annual business fests, marketing conclaves, finance summits & inter-college B-school competitions.

    Finance & Analytics Labs

    Infrastructure

    Finance & Analytics Labs

    Bloomberg-style terminals, SAP, Tableau & Power BI labs for live business simulations.

    Smart Campus

    Digital Campus

    Smart Campus

    Wi-Fi enabled campus with cloud infrastructure & digital learning tools.

    Industry Connect

    Partnerships

    Industry Connect

    Regular industry interactions, corporate visits, guest CXO lectures & live consulting projects.

    Case Competitions

    Innovation

    Case Competitions

    National case-study contests, B-plan pitches & startup-pitch challenges.

    B-School Library

    Knowledge

    B-School Library

    Harvard Business Review, Bloomberg, EBSCO & a 80,000+ business-book collection.

    Placement Highlights

    Placement Highlights 2024

    Our BBA graduates are placed at leading companies across India with internship support, case study preparation, and industry mentorship.

    88%
    Placement Rate
    ₹7 LPA
    Average Package
    ₹22 LPA
    Highest Package
    120+
    Recruiting Companies
    TCS
    Infosys
    Wipro
    HCL
    Accenture
    Capgemini
    Cognizant
    Tech Mahindra
    TCS
    Infosys
    Wipro
    HCL
    Accenture
    Capgemini
    Cognizant
    Tech Mahindra
    IBM
    Oracle
    Mphasis
    Mindtree
    Freshworks
    Zoho
    Razorpay
    Flipkart
    IBM
    Oracle
    Mphasis
    Mindtree
    Freshworks
    Zoho
    Razorpay
    Flipkart

    600+ recruiters · ₹1.62 Cr highest package · 7,818 scholarships (₹44.79 Cr)

    Career Outcomes

    Business Careers That Await You

    Salary ranges based on 2024 placement data. Bar shows relative to highest BBA package (₹22 LPA).

    Most Hired Role
    Marketing Executive
    ₹4–12 LPA
    55% of highest package
    High Demand
    Business Analyst
    ₹5–14 LPA
    64% of highest package
    Growing Field
    HR Executive
    ₹4–10 LPA
    45% of highest package
    Revenue Driver
    Sales Manager
    ₹5–15 LPA
    68% of highest package
    ₹
    Tech Finance
    Financial Analyst
    ₹5–14 LPA
    64% of highest package
    Highest Potential
    Entrepreneur / Startup Founder
    ₹8–22 LPA
    100% of highest package
    Student Stories

    What Our Graduates Say

    Real accounts from BBA graduates now building products at India's top companies.

    Deloitte

    The AI-powered Marketing specialization gave me skills that traditional MBA grads simply didn't have. Deloitte hired me directly into their Digital Marketing practice - the BBA opened doors an MBA usually does.

    Akshat Gupta

    Akshat Gupta

    BBA Marketing

    Marketing Analyst · Class of 2024

    HDFC Bank

    We had actual financial modelling labs from second year. That hands-on experience is why I cleared CFA Level 1 before graduation and walked straight into an Investment Banking role at HDFC.

    Meera Iyer

    Meera Iyer

    BBA Finance

    Financial Analyst · Class of 2024

    Startup Founder

    The entrepreneurship culture here is real - my team launched a D2C brand in Semester 3, and the Operations & Supply Chain track taught us inventory, logistics and demand forecasting hands-on. It's now generating 50 lakhs in annual revenue.

    Rohan Singh

    Rohan Singh

    BBA Operations & Supply Chain

    CEO · Class of 2023

    Amazon

    The HR Analytics specialization prepared me for the future of HR. I got placed in Amazon as an HR Business Partner with a 9 LPA package, competing with MBA grads.

    Priya Sharma

    Priya Sharma

    BBA Human Resource Management

    HR Business Partner · Class of 2024

    Swiggy

    The Business Analytics track at Sharda BBA was ahead of its time. We built live dashboards and forecasting models on real datasets from day one. Now I drive growth decisions with analytics at Swiggy that reach millions daily.

    Arjun Malhotra

    Arjun Malhotra

    BBA Business Analytics

    Business Analyst · Class of 2023

    Razorpay

    The AI in Business specialization was a game-changer. I'm now a Product Manager at a unicorn startup, all thanks to the tech-business foundation I got in the BBA program.

    Sneha Reddy

    Sneha Reddy

    BBA AI in Business

    Product Manager · Class of 2024

    EY

    The Finance track taught me valuation models, DCF and corporate finance hands-on in Excel. Understanding the numbers behind the strategy is what landed me a Management Consultant role at EY straight out of college.

    Vikram Joshi

    Vikram Joshi

    BBA Finance

    Management Consultant · Class of 2023

    Deloitte

    The AI-powered Marketing specialization gave me skills that traditional MBA grads simply didn't have. Deloitte hired me directly into their Digital Marketing practice - the BBA opened doors an MBA usually does.

    Akshat Gupta

    Akshat Gupta

    BBA Marketing

    Marketing Analyst · Class of 2024

    HDFC Bank

    We had actual financial modelling labs from second year. That hands-on experience is why I cleared CFA Level 1 before graduation and walked straight into an Investment Banking role at HDFC.

    Meera Iyer

    Meera Iyer

    BBA Finance

    Financial Analyst · Class of 2024

    Startup Founder

    The entrepreneurship culture here is real - my team launched a D2C brand in Semester 3, and the Operations & Supply Chain track taught us inventory, logistics and demand forecasting hands-on. It's now generating 50 lakhs in annual revenue.

    Rohan Singh

    Rohan Singh

    BBA Operations & Supply Chain

    CEO · Class of 2023

    Amazon

    The HR Analytics specialization prepared me for the future of HR. I got placed in Amazon as an HR Business Partner with a 9 LPA package, competing with MBA grads.

    Priya Sharma

    Priya Sharma

    BBA Human Resource Management

    HR Business Partner · Class of 2024

    Swiggy

    The Business Analytics track at Sharda BBA was ahead of its time. We built live dashboards and forecasting models on real datasets from day one. Now I drive growth decisions with analytics at Swiggy that reach millions daily.

    Arjun Malhotra

    Arjun Malhotra

    BBA Business Analytics

    Business Analyst · Class of 2023

    Razorpay

    The AI in Business specialization was a game-changer. I'm now a Product Manager at a unicorn startup, all thanks to the tech-business foundation I got in the BBA program.

    Sneha Reddy

    Sneha Reddy

    BBA AI in Business

    Product Manager · Class of 2024

    EY

    The Finance track taught me valuation models, DCF and corporate finance hands-on in Excel. Understanding the numbers behind the strategy is what landed me a Management Consultant role at EY straight out of college.

    Vikram Joshi

    Vikram Joshi

    BBA Finance

    Management Consultant · Class of 2023

    Admissions

    Simple 3-Step Admission

    Follow our straightforward admission process designed to get you started as quickly as possible.

    01

    Step 01

    Fill your application form

    Complete your applicant profile and pick your programme, takes under 1 minutes.

    02

    Step 02

    Pay your program fee

    A simple, secure online payment, your seat is reserved instantly.

    03

    Step 03

    Upload your documents

    Paying logs you straight into your student portal, upload documents there to confirm admission.

    Limited Seats Available

    Ready to Start Your
    Business Journey?

    Join Sharda's BBA program and build the leadership, analytical and entrepreneurial skills today's companies are hiring for.