BBA at
Sharda University
A future-ready BBA program with AI-powered specializations in Marketing, Finance, HR, and Digital Business. Build the business leaders of tomorrow with cutting-edge tech integration.
Program Overview
Lead the Business.
Shape the Future.
Program Snapshot
Business education meets technology - preparing leaders for the digital economy.
Curriculum
BBA 6-Semester Curriculum
Select a specialisation to view its tailored semester-by-semester curriculum.
Year 1 · Business Foundations & Core Skills
Sem 1 & Sem 2 · 3 projects
- Business Economics
- Financial Accounting
- Principles of Management
- Basic Business Mathematics
- Introduction to AI
- Economic Environment of Business
- Cost Accounting and Management Accounting
- Organisational Behaviour
- Marketing Management
- Computer Application in Business
- Universal Human Values and Professional Ethics
- Business Statistics
- Prompt Engineering for Generative AI
Year 1 Outcomes
Portfolio Ready
P1Small Business Financial Health Tracker
MS Excel · Pivot Tables · Conditional Formatting · IF/VLOOKUP · Charts
P2Consumer Behaviour Field Research Report
Google Forms / SurveyMonkey · MS Excel or SPSS · PowerPoint
P3Business Performance Benchmarking Dashboard
Power BI (or Tableau Public) · MS Excel · Public Annual Reports
Year 2 · Business Law, Research & International Business
Sem 3 & Sem 4 · 3 projects
- Business Law
- Human Resource Management
- Business Research Methods
- Business Communication
- Environmental Studies
- Management Accounting
- AI Applications in Business Analytics
- International Business
- Financial Management
- Operations Management
- Entrepreneurship Development
- Corporate Law
- Ethical AI, Automation & Future Skills
Year 2 Outcomes
Portfolio Ready
P1Integrated Business Plan for a Startup
MS Excel (financial projections) · PowerPoint (pitch deck) · Canva (branding)
P2International Market Entry Strategy Report
MS Word/PowerPoint · World Bank / Trade Map data · Excel (financial model)
P3Business Research & Analytics Mini-Capstone
SPSS / Excel Data Analysis Toolpak · Google Forms · PowerPoint
Year 3 · Specialisation Capstone & Industry Projects
Sem 5 & Sem 6 · 3 projects
- Corporate Strategy
- Business Taxation
- Innovation and Design Thinking
- Research Based Learning 1
Specialisations
Choose one learning path
- AI-Powered Brand Management
- AI in Global Marketing Strategy
- Corporate Governance and Business Ethics
- Security Analysis and Investment Management
- Retail Management
- Research Based Learning 2
Specialisations
Choose one learning path
- AI in Integrated Marketing Communications
- AI in Consumer Behaviour Analytics
Year 3 Outcomes
Portfolio ReadyP1Customer Segmentation & Targeted Campaign Plan
MS Excel (Pivot Tables, RFM scoring) · Power BI · Canva (creatives)
P2360° Brand Audit & Repositioning Strategy
Social media listening tools (free) · SurveyMonkey · Canva · PowerPoint
P3Marketing Mix Optimisation for an FMCG Product
MS Excel (Regression via Data Analysis Toolpak) · Pivot Charts · PowerPoint
Year 1 · Business Foundations & Core Skills
Sem 1 & Sem 2 · 3 projects
- Business Economics
- Financial Accounting
- Principles of Management
- Basic Business Mathematics
- Introduction to AI
- Economic Environment of Business
- Cost Accounting and Management Accounting
- Organisational Behaviour
- Marketing Management
- Computer Application in Business
- Universal Human Values and Professional Ethics
- Business Statistics
- Prompt Engineering for Generative AI
Year 1 Outcomes
Portfolio ReadyP1Small Business Financial Health Tracker
MS Excel · Pivot Tables · Conditional Formatting · IF/VLOOKUP · Charts
P2Consumer Behaviour Field Research Report
Google Forms / SurveyMonkey · MS Excel or SPSS · PowerPoint
P3Business Performance Benchmarking Dashboard
Power BI (or Tableau Public) · MS Excel · Public Annual Reports
Year 2 · Business Law, Research & International Business
Sem 3 & Sem 4 · 3 projects
- Business Law
- Human Resource Management
- Business Research Methods
- Business Communication
- Environmental Studies
- Management Accounting
- AI Applications in Business Analytics
- International Business
- Financial Management
- Operations Management
- Entrepreneurship Development
- Corporate Law
- Ethical AI, Automation & Future Skills
Year 2 Outcomes
Portfolio ReadyP1Integrated Business Plan for a Startup
MS Excel (financial projections) · PowerPoint (pitch deck) · Canva (branding)
P2International Market Entry Strategy Report
MS Word/PowerPoint · World Bank / Trade Map data · Excel (financial model)
P3Business Research & Analytics Mini-Capstone
SPSS / Excel Data Analysis Toolpak · Google Forms · PowerPoint
Year 3 · Specialisation Capstone & Industry Projects
Sem 5 & Sem 6 · 3 projects
- Corporate Strategy
- Business Taxation
- Innovation and Design Thinking
- Research Based Learning 1
Specialisations
Choose one learning path
- AI-Powered Brand Management
- AI in Global Marketing Strategy
- Corporate Governance and Business Ethics
- Security Analysis and Investment Management
- Retail Management
- Research Based Learning 2
Specialisations
Choose one learning path
- AI in Integrated Marketing Communications
- AI in Consumer Behaviour Analytics
Year 3 Outcomes
Portfolio ReadyP1Customer Segmentation & Targeted Campaign Plan
MS Excel (Pivot Tables, RFM scoring) · Power BI · Canva (creatives)
P2360° Brand Audit & Repositioning Strategy
Social media listening tools (free) · SurveyMonkey · Canva · PowerPoint
P3Marketing Mix Optimisation for an FMCG Product
MS Excel (Regression via Data Analysis Toolpak) · Pivot Charts · PowerPoint
Fees & Scholarships
Transparent Fee Structure
Everything you'll pay for the 3-year BBA program: tuition plus one-time registration and annual examination charges. No hidden costs.
Domestic Students
Indian Nationals
Total Program Fee
₹1,35,000
Per Semester
₹22,500
Per Year
₹45,000
No Cost EMI available on education loans availed by domestic students
International Students
Foreign Nationals
Total Program Fee
$2,100
Per Semester
$350
Per Year
$700
Registration & Exam Fees
One-time & annual charges
Domestic
· Indian Nationals
SAARC
· SAARC Countries
International
· Other Countries
Also Offered
Campus Immersion Fees
Same the 3-year BBA program, taught online through the week with scheduled visits to the Greater Noida campus. Domestic students only.
Learn with your A.I. Companions
One platform. Every learning surface.
Web, mobile, lab and tutor - wired into a single learner profile. Pick any panel below to see what each part of the ecosystem does for you.
- 1.The marketing mix is the 4 Ps: Product, Price, Place and Promotion.
- 2.Price skimming launches high then lowers; penetration launches low for share.
- 3.Every P must reinforce the same positioning and target segment.
- 4.Digital channels let you test and adjust the mix in real time.
- • The 4 Ps: Product, Price, Place, Promotion
- • Skimming = high→low; penetration = low
- • Every P must match the same positioning
Learn Anywhere with Mobile App
Your complete BBA learning companion with powerful features designed to make your Sharda education accessible on any device.
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Classroom
In-App Coding
Practice coding with language-specific keyboard on any device
Progress Reports
Track your growth with personalized semester reports
Flash Card Quiz
Engage with fun quizzes for better focus and learning
Digital Blogs
Explore curated content to simplify complex concepts
AI Interviewer
Take mock interviews with AI for placement preparation
Resume Builder
Build and save professional resumes for campus placements
Class Chat
Connect and collaborate with your BBA classmates
Attendance
View timetable and track attendance for all subjects
What You'll Master
Technologies & Skills You'll Build
Finance & Accounting
Marketing & Sales
Analytics & Data
Management Tools
Why Sharda BBA
Four Things That Set Us Apart
Specialisations
8 Specialisations
3 Sub-Tracks Each
Choose your specialization - Marketing, Finance, HR, AI & Product Management, Business Analytics, Healthcare, Operations & Supply Chain or BBA General. A BBA genuinely custom-built for your career.
Curriculum
Case-Study
First Curriculum
By Year 3, your portfolio is your transcript - live cases, pitch decks and business plans.
Labs
Bloomberg-Style
Finance Labs
Outcomes
88%+
Placement
Life at Sharda
Campus Immersion
Experience the perfect blend of traditional and digital learning environments.
Student Life
Events & B-Fests
Annual business fests, marketing conclaves, finance summits & inter-college B-school competitions.
Infrastructure
Finance & Analytics Labs
Bloomberg-style terminals, SAP, Tableau & Power BI labs for live business simulations.
Digital Campus
Smart Campus
Wi-Fi enabled campus with cloud infrastructure & digital learning tools.
Partnerships
Industry Connect
Regular industry interactions, corporate visits, guest CXO lectures & live consulting projects.
Innovation
Case Competitions
National case-study contests, B-plan pitches & startup-pitch challenges.
Knowledge
B-School Library
Harvard Business Review, Bloomberg, EBSCO & a 80,000+ business-book collection.
Placement Highlights 2024
Our BBA graduates are placed at leading companies across India with internship support, case study preparation, and industry mentorship.
600+ recruiters · ₹1.62 Cr highest package · 7,818 scholarships (₹44.79 Cr)
Career Outcomes
Business Careers That Await You
Salary ranges based on 2024 placement data. Bar shows relative to highest BBA package (₹22 LPA).
What Our Graduates Say
Real accounts from BBA graduates now building products at India's top companies.
The AI-powered Marketing specialization gave me skills that traditional MBA grads simply didn't have. Deloitte hired me directly into their Digital Marketing practice - the BBA opened doors an MBA usually does.
Akshat Gupta
BBA Marketing
Marketing Analyst · Class of 2024
We had actual financial modelling labs from second year. That hands-on experience is why I cleared CFA Level 1 before graduation and walked straight into an Investment Banking role at HDFC.
Meera Iyer
BBA Finance
Financial Analyst · Class of 2024
The entrepreneurship culture here is real - my team launched a D2C brand in Semester 3, and the Operations & Supply Chain track taught us inventory, logistics and demand forecasting hands-on. It's now generating 50 lakhs in annual revenue.
Rohan Singh
BBA Operations & Supply Chain
CEO · Class of 2023
The HR Analytics specialization prepared me for the future of HR. I got placed in Amazon as an HR Business Partner with a 9 LPA package, competing with MBA grads.
Priya Sharma
BBA Human Resource Management
HR Business Partner · Class of 2024
The Business Analytics track at Sharda BBA was ahead of its time. We built live dashboards and forecasting models on real datasets from day one. Now I drive growth decisions with analytics at Swiggy that reach millions daily.
Arjun Malhotra
BBA Business Analytics
Business Analyst · Class of 2023
The AI & Product Management specialization was a game-changer. I'm now a Product Manager at a unicorn startup, all thanks to the tech-business foundation I got in the BBA program.
Sneha Reddy
BBA AI & Product Management
Product Manager · Class of 2024
The Finance track taught me valuation models, DCF and corporate finance hands-on in Excel. Understanding the numbers behind the strategy is what landed me a Management Consultant role at EY straight out of college.
Vikram Joshi
BBA Finance
Management Consultant · Class of 2023
The AI-powered Marketing specialization gave me skills that traditional MBA grads simply didn't have. Deloitte hired me directly into their Digital Marketing practice - the BBA opened doors an MBA usually does.
Akshat Gupta
BBA Marketing
Marketing Analyst · Class of 2024
We had actual financial modelling labs from second year. That hands-on experience is why I cleared CFA Level 1 before graduation and walked straight into an Investment Banking role at HDFC.
Meera Iyer
BBA Finance
Financial Analyst · Class of 2024
The entrepreneurship culture here is real - my team launched a D2C brand in Semester 3, and the Operations & Supply Chain track taught us inventory, logistics and demand forecasting hands-on. It's now generating 50 lakhs in annual revenue.
Rohan Singh
BBA Operations & Supply Chain
CEO · Class of 2023
The HR Analytics specialization prepared me for the future of HR. I got placed in Amazon as an HR Business Partner with a 9 LPA package, competing with MBA grads.
Priya Sharma
BBA Human Resource Management
HR Business Partner · Class of 2024
The Business Analytics track at Sharda BBA was ahead of its time. We built live dashboards and forecasting models on real datasets from day one. Now I drive growth decisions with analytics at Swiggy that reach millions daily.
Arjun Malhotra
BBA Business Analytics
Business Analyst · Class of 2023
The AI & Product Management specialization was a game-changer. I'm now a Product Manager at a unicorn startup, all thanks to the tech-business foundation I got in the BBA program.
Sneha Reddy
BBA AI & Product Management
Product Manager · Class of 2024
The Finance track taught me valuation models, DCF and corporate finance hands-on in Excel. Understanding the numbers behind the strategy is what landed me a Management Consultant role at EY straight out of college.
Vikram Joshi
BBA Finance
Management Consultant · Class of 2023
Admissions
Simple 3-Step Admission
Follow our straightforward admission process designed to get you started as quickly as possible.
Step 01
Fill your application form
Complete your applicant profile and pick your programme, takes under 1 minutes.
Step 02
Pay your program fee
A simple, secure online payment, your seat is reserved instantly.
Step 03
Upload your documents
Paying logs you straight into your student portal, upload documents there to confirm admission.
Ready to Start Your
Business Journey?
Join Sharda's BBA program and build the leadership, analytical and entrepreneurial skills today's companies are hiring for.